Images for Branding, Recruitment and Retention
Images captured from unexpected angles or vantage points can create a candid feel. and depict a slice of life scene. The subject or subjects are interacting, the light looks normal and not artificial. Portraits should show the confidence and focus of the subject without feeling staged. The lighting gives the photographs an overall warmth. A good Recruiting image will have an aspirational tone. The image may even suggest to the viewer that he/she want to be in that scene.
Otherwise known as lifestyle photos, these type of images are often used for Educational recruitment purposes, and companies wanting to project a positive image for investor relations purposes and for employee retention.